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About the Project → Over the past few decades of rapid development in the internet age, web pages have evolved from simple initial designs into meticulously crafted systems. Information has become increasingly abundant, and browsing has grown ever more convenient—yet precisely because of this, we pay less and less attention to the unseen structures lurking behind these “conveniences.”
在网络时代快速发展的这几十年里，网页已经从最初的简单页面，变成了一个又一个精心设计的系统。信息越来越丰富，浏览变得越来越方便——但也正因为这样，我们越来越少去注意这些“方便”背后，其实藏着很多不被察觉的结构。我觉得，现在的网页很多时候不再是“打开一个地方去探索”，而更像是“被安排好的一条路”。我们进去之后，很快就会被引导去看什么、点什么、留在哪。广告、推荐、弹窗、排序……这些东西变成了一种默认存在，我们习惯了，也就不再觉得奇怪。但正是这些细节，其实正在一点点影响我们对信息的理解、对路径的判断，甚至影响我们怎么使用互联网。我做这些尝试，是想让这些结构重新被看见，不是为了让网页更好用，而是想看看我们是不是还有其他的浏览方式。我的实验目前只是一些尝试，但我也希望它们可以继续被拓展、被改动，未来加入更多不同的声音和想法。
People Also Search For is a publication that forms part of this project. It includes extended context, research and reflections behind the experiments. If you would like to read more, you can download the PDF here.
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Explore Experiments → Extensions are a fitting medium because they can enter real webpages and interact with the structure without altering the content. They can magnify, interrupt, remove or rearrange, allowing the hidden logic to surface for a moment. These experiments come from small observations made during everyday browsing, turned into different ways of intervening in web structure.
插件作为一个很好的媒介，可以直接进入真实网页的内部，在不改变内容的情况下，触碰结构本身。它能放大、打断、移除或重新排列，让那些被习惯遮住的逻辑短暂浮现出来。下面的实验来自我在日常浏览中的一些观察，我用插件将这些直觉变成了不同的结构尝试。你可以下载它们，在任何网页上直接体验这些结构变化。
01 Module & Keyword
The plugin automatically marks keywords such as location, price, people, and organizations on web pages, and highlights structural modules in search results pages (such as advertising areas and AI summary areas), revealing how information is edited, recommended, and repeated.
【Why？】
The starting point for this experiment was an observation I made while using a browser: we are not “searching freely,” but rather “being browsed” within a pre-arranged information structure. Search engine results pages are not neutral lists of information, but carefully designed and modularly divided narratives of visibility.Often, what we see at first glance is not what we are actually looking for, but rather information modules that have been pre-recommended, pre-marked, and pre-amplified. I want to use this plugin to make this structure visible: keywords such as location, price, name, and organization are highlighted, like a series of “prompts”; and common structured modules on the page (such as AI Overview and Sponsored Ads) are also highlighted. They should not be part of the answer, but they often dominate our attention.Keywords are not only a semantic annotation tool, but also an invisible navigation mechanism. They quietly determine what we can see and where we will click.
【The code logic】
The plugin scans the page after loading, counts repeated words and highlights those that appear above a set frequency. It also detects search-engine modules such as ads and AI summaries based on predefined selectors, then adds visible outlines on top of them. Nothing in the page is changed; the plugin only adds a visual layer.
>>>>Click to download>>>> 02 Ad Amplifier
As users scroll through pages, the plugin automatically identifies ad modules (such as Google’s “Sponsored” content) and dynamically enlarges these ads within the viewport, creating a blocking and attention-grabbing effect.
【Why？】
The starting point of this experiment comes from a familiar browsing experience. Some ads do not directly block the content but stay fixed beside it, whether on the sides of an article, at the edges of the page or in a corner. These ads create a constant sense of interruption while browsing. By visually enlarging them, the plugin makes this usually unnoticed pressure clear and direct. The aim is not to emphasize the ads themselves, but to show how the structure of a website positions these elements and how they gradually shape the user’s browsing experience.
【The code logic】
The plugin identifies page elements marked as ads (classes containing “sponsored” or “ad”). As the user scrolls, it dynamically scales these elements when approaching the viewport center, enlarging them up to twice their original size. Each enlargement includes a brief dwell delay.
>>>>Click to download>>>> 03 Pop-ups Interference
When users click any link on a webpage, the plugin will pop up various forms of "intervention pop-ups"—such as countdown confirmation boxes, multi-layer selection panels, or gaze-unlock prompt areas. These pop-ups do not appear as 'ads' or "confirmation messages," but rather as an "interruption" intervention, reminding users to pay attention to their current actions.
【Why？】
This experiment stems from my experience navigating websites: many pop-ups ostensibly designed for "confirmation" or "notification" subtly disrupt our rhythm and judgment. More often than not, these interventions occur automatically, leaving us unaware that we're being guided to click.Through this plugin, I aim to transform pop-ups from utilitarian tools into critical awareness mechanisms. They cease being mere UI elements and instead prompt you to recognize: you are making a decision, not mechanically following a system-preset path.It interrupts your click, forcing a brief pause—perhaps prompting reflection: Is the page you're heading to truly where you want to go? Why did you click it?In an increasingly attention-starved online environment, I aim to carve out this fleeting moment—shifting users from "going with the flow" to "becoming aware."
【The code logic】
After detecting a user's link click event, the plugin checks whether the current domain and the clicked target meet the trigger conditions (default setting: "Random Intervention Mode" enabled).
>>>>Click to download>>>> 04 No-UI Display
This experiment removes all UI frameworks and design elements from webpages, retaining only content information (such as text and images). It disrupts users' reliance on and habits formed by structured interfaces. Users encounter an "unorganized webpage" no longer guided by buttons, recommendations, sidebars, navigation bars, or similar elements.
【Why？】
This experiment does not aim to negate the role of interfaces. Instead, it poses a methodological question through "interface removal": If information is no longer organized and guided by UI, how can we still view webpages? Can we still browse?The structural design of modern webpages—cards, columns, recommendation sections, navigation bars—is not merely for user convenience. It has become internalized as a "browsing method." We've grown accustomed to relying on these structures to comprehend content, often overlooking that they themselves constitute an "arrangement."Through this plugin, I aim to strip away these structures, pulling all content back to the "same level"—exposing all information anew in a context devoid of visual cues. Amidst the confusion of "not knowing where to look," people gain an opportunity to reconsider "how to look."
【The code logic】
Upon activation, the plugin automatically identifies and hides all non-content elements on a webpage (such as buttons, navigation bars, card backgrounds, borders, etc.), while preserving "original content" like images and text paragraphs. Pages are then restructured into a uniform, single-column linear layout, and links no longer display special styling.
>>>>Click to download>>>> 05 Dynamic Vision
This plugin randomly selects text or image content on webpages, creating visual disturbances through dynamic zooming and flickering effects. As users scroll, these "disturbance units" frequently deform and grab attention, mimicking the "visual violence" tactics commonly used in advertising.
【Why？】
This experiment stems from a simple observation: the most noticeable parts of a webpage aren't necessarily its most important content—they're often the "noisiest" elements. Ads, pop-ups, GIFs, flashing text… anything sufficiently animated grabs attention. And attention is finite.I wanted to expose this mechanism—not by recreating an ad, but by embedding the "disturbance" directly into existing content. This forces you to notice "extremely animated" elements while browsing—elements that might originally be irrelevant.
【The code logic】
After page load, the plugin randomly selects text or image elements, applying animation effects (scale, translate) to periodically enlarge and shrink them. Disturbance elements appear in different page locations, loading progressively as you scroll.
>>>>Click to download>>>> 06 Scroll Scroll Scroll
This plugin replicates and loops specific content segments on a webpage, creating the illusion of "never reaching the end" as users continuously scroll downward. Content appears to refresh endlessly, yet it's actually the same section being repeatedly displayed.
【Why？】
I often feel an exhaustion from "endless scrolling" while browsing social media and news sites. These platforms use infinite scrolling to turn information streams into an endless experience. Even knowing the content might repeat, your fingers keep scrolling down involuntarily.This plugin doesn't aim to solve "addiction" but to make this "trapped structure" visible. It simulates a looping content pool: the page keeps loading, yet nothing new appears. Every paragraph you see might have been viewed just two minutes ago. Information isn't flowing—it's pseudo-flowing.
【The code logic】
The plugin automatically captures the initial paragraphs or modules (e.g., news cards, image blocks) on the page, duplicates this content, and inserts it at the bottom as users scroll near the end. This operation loops continuously, creating the illusion of infinite scrolling, yet the data always originates from the original content.
>>>>Click to download>>>> 07 Cooking Cookie
This plugin mimics the cookie consent banners found on common websites. However, after the user clicks "Accept," it not only removes the prompt but also "visibly displays all your actions on the page in real time": where your mouse hovers, where you click, how long you linger on each page, and how far you scroll.It makes data collection—which should occur "quietly in the background"—visible, tangible, and explicit on the front end.
【Why？】
Cookie banners are ubiquitous, and we've grown accustomed to automatically clicking "Accept." This mechanism, cloaked in the guise of "enhancing user experience," obscures the true nature of tracking and recording user behavior. As this surveillance becomes routine, we begin to forget it exists.Through this plugin, I aim to make this reality of being "recorded" visible. We think we're browsing freely, but every action is actually being logged.Cookie
【The code logic】
When the plugin loads, it generates an emulated cookie banner, and when the user clicks 'Accept', the behaviour tracking mechanism is enabled. This mechanism includes: recording and displaying the current mouse position and dwell time; real-time display of the type and position of the tabs clicked by the user; updating the cumulative dwell time of the user on the page every 1 second; recording the height of the current position when scrolling the page; and displaying all the information in the form of hover alerts directly on the web page so that the user can't ignore it.
>>>>Click to download>>>> 08 Editable
This plug-in allows users to freely drag the web page text, images, module location, so that the page content into a 'manipulable object', you can even add your own text on the page. You can even add your own text on the page. It is no longer a 'web page to show you', but become something you can 'manipulate' with your own hands.
【Why？】
Web pages usually present content in a seemingly unchangeable structure and unbreakable order. We read and click on them, but rarely edit them. This plugin was born out of an idea to reverse the perspective: if web pages have always organised our paths, what happens when we try to organise the page itself?With a simple drag-and-drop operation, the content structure of the page can be arbitrarily disrupted and reorganised, the original visual order invalidated and the logical chain broken. This is not to change a better web page, but to reveal a possibility: we can actually play with the web page, instead of only being played by the web page.
【The code logic】
Plugin will identify common content elements on the page (e.g. paragraphs, headings, images, buttons, etc.) after running, set them to draggable state, automatically detach them from the original document flow and attach them to the interactive positioning. All operations run locally and do not affect the actual page functionality. Users can click on the 'Add my words' button to create a custom text box that can be dragged around and closed anywhere on the page.
>>>>Click to download>>>> 09 Redesigned Click
This plugin turns every element on the page into a 'temporary presence'. When you click on it, it disappears from its original position and is moved to the 'click zone' at the bottom of the page, where it is arranged in the order you clicked on it. The original structure of the web page gradually disappears when you click on it, while the content you 'selected' is gradually stacked into a new path.
【Why？】
This experiment was born out of my reflection on clicking behaviour. On regular web pages, our clicks usually mean 'enter' or 'confirm', but they never leave a trace. I wanted to give each click a record, not just an action, but a reorganisation.The trace of a click is visualised, spatialised and becomes a new ordering structure. This is also a reinvention of the fluidity of the content of the web page: you no longer follow the reading path arranged by the designer to slide, but by clicking, little by little, the content is 'relocated' to a new position, and a new page is constructed in its own order.It is a dismantling of the structure and an active arrangement.
【The code logic】
The plugin automatically marks keywords such as location, price, people, and organizations on web pages, and highlights structural modules in search results pages (such as advertising areas and AI summary areas), revealing how information is edited, recommended, and repeated.
>>>>Click to download>>>> 10 ......
The plugins currently support only the Chrome browser. Since they are still in a testing stage, occasional loading or performance issues may occur. If they do not work as expected, you can also use the sample websites I provide to experience each plugin, where the results are more stable and easier to observe.
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/* How to run the experiment */
Step_01 // Download the extension 下载扩展插件 → → → → → → → → → → → → → → → Click here to get all plugin files 点击这里获取所有插件文件 ← ← ← ← ← ← ← ← ← ← ← ← ← chrome://extensions/
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